Expert answers. The first chapter of Huxley's Brave New World takes place in a human hatchery. “A gray, squat building of only thirty-four stories. Above the main entrance are the words CENTRAL LONDON. Share Quote. Bernard dislikes using soma because the drug induces false self-esteem. Soma is a medicine produced and supplied to residents by the government. The medicine is supplied with the. Share Quote. There are many differences, but in short, the different castes are Alphas, Betas, Gammas, Deltas and Epsilons. Upper castes are intelligent and hold leadership positions, whereas upper castes. Huxley's title, Brave New World, is an allusion to a phrase spoken by Miranda in Shakespeare's The Tempest. In the play, Miranda was protected from the outside world and raised in an enchanted world. Huxley creates a caste system in Brave New World so that society has an appropriate number of people to fill all the roles and jobs necessary for this futuristic world to survive. Expert answers. The role played by the media in Brave New World is another type of conditioning device. The inhabitants of Brave New World are conditioned to love and participate in sensations.