The P's of marketing, also known as the marketing mix, are four elements you can control and adjust to create a value proposition for your target market. These are: product, price, location and. Here the main emphasis was placed. on the service sector, the main article is therefore to analyze the marketing mix. This is part of service marketing, where product, price, place and promotion. Combining these marketing tactics to meet customer needs and wants is known as using a tactical marketing mix. This marketing mix is a familiar marketing strategy tool that was traditionally limited to the Ps – Product, Price, Place and Promotion. In Ps, the new additions are people, processes and physical evidence. With so many interpretations and elements of the marketing mix, it can be difficult to decide on the right model to use when creating a strategy. Considered the most refined marketing mix model today, E. Jerome McCarthy's marketing mix. The Ps describe the four high-level elements a marketing strategy will need.