Action research is now considered a global family of related approaches that integrate theory and practice with the aim of addressing important organizational, community, and social issues with those who experience them Bradbury, 2015 Brydon-Miller and Coghlan , 2014. focuses on creating areas for, ~ A business organization is an entity created for the purpose of running a business. These organizations operate under legal systems that control contracts, exchanges of goods and services. The current research compares two e-commerce contexts: Aliexpress and eBay, assuming that trustworthiness in these contexts may vary. The study differentiates the context depending on the country of origin. The concept of country of origin as it applies to purchasing intention and customer preferences has been extensively analyzed in one study. This study aims to build on the understanding of social commerce in emerging markets and how it influences online community engagement. The conceptual model was proposed using theories such as social support theory, trust theory, social presence theory, flow theory, and service dominant logic theory. Cultural diversity and globalization cause tension between universal ethics and local values and norms. At the same time, current globalization and the existence of an increasingly interconnected world seem to require common ground to promote dialogue, peace and a more humane world. This article is the introduction of a theory of planned behavior TPB is popular in social commerce research, but existing studies have yielded inconclusive and inconsistent results. As TPB was developed before the introduction of the Internet. and social networks, it is time to evaluate their relevance, effectiveness, novelty and parsimony. The comparison will be made through the eyes of two main categories of actors in the creation and development of a business, namely entrepreneurs and managers from two consecutive generations. . The motivation for the study stems from the need to understand how e-commerce affects economic resilience and recovery in the context of COVID - particularly in the Chinese economy, and to provide empirical evidence to help stakeholders and policymakers to understand how to use e-commerce for economic growth. This study aims to provide a comprehensive side-by-side comparison of various legal structures to help you make an informed decision for your business. When starting a new business, one of the first and most important decisions you will make is choosing the right legal structure. The legal structure you choose will have a significant impact.