Counterfeiters lure customers with convincing advertising and low prices, but low-quality or potentially dangerous products and materials are not worth the risk. Fake backpacks, pencils and electronic devices threaten students and cost parents more money over time. Counterfeit products have cost the global economy more than a year. Nike, for example, recently pulled its products from Amazon, in part to try to mitigate the damaging effects of counterfeit products on its brand. Although this will definitely help and is a. Counterfeiting discourages innovation. Counterfeiting also has the effect of hindering innovations in various industries. When customers get a similar product at an incredibly low price, they don't mind buying fakes. The sale of counterfeit products hinders the sale of genuine products and, in turn, discourages purchases or the most effective tactics for marketing counterfeit products. The economic impact of counterfeit trade to the United States in particular is obscured by a lack of data, while the ability of industries to combat sales of these products is unclear due to a lack of uniform benchmarks and reporting.