Trigger event. 5. Competitor analysis. Including competitive analysis is essential when creating a marketing plan. Your Buyer Persona Has Choices When It Comes To Solving Their Problems, Lean Business Plan PDF Template. This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to describe key details about your business and industry, product or service offerings, target customer segments and channels to reach them, and to identify competitive advantage, company name enjoys several advantages over its competitors. These benefits include: Customer-focused service: Company Name will have a full-time sales manager to stay in touch with customers and answer their daily questions. Founder's Name realizes the importance of accessibility for its customers and,