Regarding the independent variable, indicators of digital transformation practices are established by text analysis to complement the existing questionnaire survey method in terms of objectivity and completeness of the sample. Guerreiro et al. 2016 Cassetta et al. 2019. Considering some critical insights about business, The Family Firm Institute, family businesses represent two-thirds of all businesses worldwide, generate - annual global GDP and - jobs. A growing number of family businesses are choosing to select a non-family CEO. for the highest executive office. However, the appointment of a non-family CEO to a family firm tends to give rise to tensions that must be managed for effective working relationships between the non-family CEO and the family owners. We draw on lessons from the literature on paradoxes, Managing tensions as paradox in CEO succession: The case of nonfamily CEO in a family firm International Small Business Journal Researching 3 211-242In today's business world, Malaysian postal and courier companies are growing rapidly due to recent Covid-19, they are facing various challenges due to intense competition in the use of high-tech electronics. A paradoxical perspective on corporate sustainability provides the conceptual foundation for "organizational inquiry to move beyond efforts to reconcile corporate responses to social misery with the neoclassical model of the corporation, where social tensions and economics should serve as a starting point for new theories and research. » », This article presents an integrated and contingent perspective on family business innovation called Family-Driven Innovation FDI. The framework highlights the need for consistency between a family firm's strategic innovation decisions and its particularities to achieve and maintain competitive advantage through innovation. This work examines companies' activity in open source software to support their innovation strategies and identifies four strategies that companies employ in common. R amp D product development, spin-outs, selling supplements and attracting donated supplements and explains how they address the three key challenges of opening,